Our People

The Accelerate team is full of passionate ACC, software, accounting
and business experts with experience in a wide range of industries.

Dean Affleck
CEO

Dean is passionate about business and has over 30 years experience in accounting, tax and business development. Dean has founded many successful businesses, including multiple accounting firms.

Tim Ryley
Director

Tim is a senior technology business leader with more than 30 years’ experience in providing business software solutions to a variety of medium and large NZ businesses.  He has considerable technology sales experience, along with sales team leadership and marketing strategies.He brings Governance experience and skills through his various Board roles.

Mike Hesson ONZM
Advisor to the Board
& Brand Ambassador

Mike is the Director of Cricket Operations for IPL franchise Royal Challengers Bangalore. Mike is well known for his role as Head Coach of the Black Caps from 2012 – 2018, where he is considered one of the most successful coaches in the history of the national side. 
Mike’s strategic vision and team management enables Accelerate to be a market leader. Mike acts as Accelerate’s Brand Ambassador.

Chris Duffy
Advisor to the Board

Chris is the Finance Director for Westwood group Holdings Limited which owns a portfolio of prime commercial properties in Queenstown and Auckland. Prior to that Chris was a partner in the accounting firm Findex.

Julian Meates
Advisor to the Board

Julian leads and implements software development for Accelerate. Julian’s extensive software experience enables Accelerate to save thousands of hours in manual ACC invoice processing.  Julian is a Partner at Jolly Good Software in Christchurch, alongside Sir Gil Simpson. Sir Gil founded Aoraki Corporation (later known as Jade Software Corporation). Jade is New Zealand’s most successful software export to date. Julian’s experience in Jade is the key to Accelerate’s innovative technology.

Deanna Roos
General Manager

As the General Manager of Accelerate, Deanna is dedicated to delivering exceptional value to clients. Having joined Accelerate from an accounting firm background, she understands the challenges firms can face with ACC.

Cass Stafford
Refund Administrator

Cass is responsible for refund administration, customer service and providing ACC support to clients. Cass is passionate about enabling New Zealand businesses to obtain refunds, and tackling all things ACC with a range of people across the country.

Emily Drake
Financial Administrator

Emily looks after the finance side of Accelerate’s day-to-day business operations and assists with marketing activities. Emily’s organisational skills and attention to detail keep the wheels turning at Accelerate.

Kirsten Ammann
Account Manager

Kirsten is a key Account Manager at Accelerate, maintaining strong relationships with accounting firms. Kirsten drives sales for Accelerate’s products and supports Accelerate marketing activities.

Dave Conaghan
Account Manager

Dave’s first job was working as a cadet for the IRD. He left the IRD as an investigator where he went on to live in London for 10 years before returning home.

Over the past 20 years he has built a successful executive search business and joined the team at Accelerate Engine due to the business’s values aligning with his own and for the fresh new challenge the opportunity offered.

Trina Affleck
Customer Services

Trina works as part of the Customer Services Team.  The team follow-up clients to assist them in obtaining their refunds.

Maxine Murdoch
Customer Services

Maxine works as part of the Customer Services Team.  The team follow-up clients to assist them in obtaining their refunds.

Kelsey Summers
Office Administrator

Kelsey is responsible for our ACC refund applications and managed service products. While these are her main takes, she does wear many other hats here at Accelerate with her ability to adapt quickly.

The Accelerate team specialises in all things ACC.

In 2013, Accelerate (formally ‘Arrowform’) discovered inconsistencies in ACC’s invoicing system.

ACC levies are derived from earnings filed with New Zealand’s Inland Revenue Department (IRD), so ACC are forced to make several assumptions. These assumptions result in a percentage of clients overpaying ACC levies. The team began offering ACC refund services to self-employed workers and businesses across New Zealand.

The process of discovering refunds involved large amounts of paperwork and manual processing, so the team decided to make significant investments in software. Accelerate software connects with ACC’s large invoicing and client management system to automate refund discovery.

In addition to refund discovery, accounting firms requested a platform to manage client ACC accounts. Accountants are expected to manage, maintain and monitor client ACC accounts and invoicing. Accelerate began offering both ACC Refund Review and value-add ACC Support services to accounting firms and clients.

Since 2018, Accelerate has processed ACC Refund Reviews for over 250 accountants and provides ACC Support for over 10,000 clients. Accelerate is based in beautiful Alexandra, Central Otago.